MF Digital Launch Event

On the 24th of July 2020 at 14.15 pm CEST, Massey Ferguson will unveil its new straightforward, dependable and accessible range of tractors during a global digital launch event livestreamed on

More than just a tractor launch, this event will mark the beginning of a new era for the brand, offering an enhanced user’s experience, as announced at Agritechnica 2019 with the unveiling of the MF NEXT tractor Concept. Together with our guests from all over the world we will unveil the future for a sustainable farming while raising brand awareness.

This will be our first fully digital event and we expect 100,000 guests from all over the world during our live presentation including our Global Massey Ferguson Business partners network, AGCO and Massey Ferguson employees, Journalists and last but not least farmers and contractors. All of our teams are working hard to ensure a smooth and state of the heart digital experience.

Register as a special guest and be part of a unique experience with the chance to win some exclusive prizes ➡️

Will you join us?